If there’s one thing to know about beauty in advertising, it’s that mascara ads are the most ridiculous. So much so, that there’s now a law in the States that they have to put disclaimers in them; finally admitting what we’ve known all along – the models are wearing false eyelashes to “enhance” the look of the mascara.
So when I saw this little ad for Too Faced’s Better Than Sex mascara (I think it’s new?), I just had to snap a photo. I’ll ignore the cheesy name, because the thing that really stuck out to me was the the “1,944% more volume” claim.
I mean… 1,944%?! Come on now.
And then last month, at makeup school, while on lunch break with the others, the topic (obviously) turned to makeup, and I told them about this ridiculous new mascara I saw a few weeks back. And that’s when one of the girls got really excited and said how it’s her favorite and was wearing it; which shut me up ’cause I had just complimented her lashes that morning. They were seriously stunning – the perfect balance between naturally lush lashes and falsies; very long, nicely defined with volume that was there, but not so much that it clumped and looked super fake.
In other words: There might be some truth in that crazy ad. Stay tuned.